Work Experience

I provide integrated content management strategy for our national and global brands. My job is to collaborate with partners to provide marketing solutions and execution strategy based on data and feedback that drives customer action and brand awareness. My team and I serve as the subject matter experts and ensure the voice and tone of our brands are consistent across all channels and communications.

Responsibilities:
- Collaborate closely with partners to understand brand objectives, customer needs, and market trends, delivering tailored marketing solutions.
- Analyze data and feedback to refine and enhance content strategies, ensuring content resonates with target audiences and meets performance goals.
- Lead a team of experts to maintain high standards of content quality, consistency, and relevance across various digital and traditional channels.
- Function as a subject matter expert in integrated content marketing, offering guidance to internal teams and partners.

Channels include:
- Email campaigns
- Websites
- Video scripting
- Social media
- Paid media
- Print media
- SEO/SEM-related content

Main brands:
- Club Wyndham
- WorldMark
- Extra Holidays
- RCI
- Margaritaville Vacation Club
- Presidential Reserve by Wyndham
- Destinations magazine
- Travel + Leisure Co.
- Travel + Leisure magazine
- Travel + Leisure GO
- Accor Vacation Club
- Sports Illustrated Resorts

April 2017 – Sept. 2022

Main brands: Wyndham Destinations, Club Wyndham, WorldMark by Wyndham, Shell Vacations Club, RCI, Panorama, Margaritaville Vacation Club, Triply, 7Across, Extra Holidays, Presidential Reserve by Wyndham, Wyndham Rewards, Destinations magazine, Travel + Leisure Co., Travel + Leisure Group, Travel + Leisure Club, Travel + Leisure GO

Responsibilities:

• Multi-channel content strategy, concepting, and execution for small- and large-scale global campaigns

• Expert knowledge and understanding of content execution within marketing, web, digital, and traditional print, brand storytelling and architecture, and integrated content marketing

• Work closely with both international and local partners to create the verbal identity and messaging guidelines for 10+ brands, as well as lead the communication strategy for launch and ongoing brand awareness

• Go-to expert for B2B and B2C brand communication strategy and content creation for 18+ in-house brands

September 2013 – April 2017

Main Client: The Spine Health Institute – Dr. Chetal Patel

Responsibilities:

• Researching and creating content to use across multiple platforms in an effort to educate patients and promote physicians, while maintaining the mission of Florida Hospital and the Adventist Health System

• Create compelling and informative content for landing pages, websites, video, radio spots, brochures, advertisements, rack cards and magazine articles

• Prep content for web and print publications

• Create and edit content for the new Florida Hospital Medical Group corporate website

• Communicate effectively with designers, editors and physicians

• SEO writing and tracking for websites

• Social media and website management

• Frequently use Mail Chimp, Drupal Gardens, Google AdWords and Google Analytics

January 2012 - Present

Responsibilities:

• Blog writing and strategy, video editing, graphic design

• Clients include Florida Hospital (now Advent Health), Floor Force, Watkins Paint, Kymera, We Insure, and local small business owners in Winter Park

• Frequently use Final Cut Pro, Trello, Adobe Photoshop, Adobe Illustrator, iMovie, Joomla, and Wordpress

July 2010 – September 2013

Responsibilities:

• Promoted the health and wellness lifestyle through customer relations at the Orlando and Celebration campus

• Responsible for creating content and designing the monthly fitness e-newsletter

• Created content for advertisements, flyers, pamphlets, and internal publications

April 2011 – January 2012

Responsibilities:

• Wrote design guideline articles and product descriptions published on the website

• Worked closely with interior designers to research design trends and educate readers on interior design terminology

• Edited videos for the website utilizing iMovie and Final Cut Pro, and edited audio using the Audacity editing program

• Enhanced photos using Adobe Photoshop and Adobe Illustrator, and edited the website through their Joomla template

May 2009 - July 2010

Responsibilities:

• Researched, interviewed, wrote, and edited at least three stories per issue, as well as helped plan events such as photo shoots and award receptions

• Filmed and edited videos for the site using iMovie and Final Cut Pro

• Worked in the role of associate editor as stated by Leigh Duncan, former senior and managing editor

September 2008 - April 2010

Three published stories using at least three credible sources:

• “Groucho Comes to Life at Playhouse”

• “Ethics Test Student Nurses”

• “Orlando Health Gifts $250,000 Grant”